All Posts By

Caroline

editorial-calendar

Manage your content with an editorial calendar

By | Free stuff, Marketing, Planning | No Comments

Planning, writing and managing for your website and social media channels is an ongoing task. Consistently adding new material is one way to help ensure online success for your business. You are building an audience. No matter what tool you choose, you need to select something that will set you up for success. A content marketing editorial calendar gives you a framework for being deliberate and intentional about how you are reaching and building trust with your audience. It is a strategic marketing tool. Read More

seo

Grow your web traffic – 10 tips to optimise your site

By | Marketing, Website design | No Comments

Your clients are searching online – can they find you? A key component of any small business’ marketing strategy is to effectively position its brand in search engine results. There are simple and effective ways to boost visibility for your business in search results. Your website is your most important and valuable online asset, so ensuring that it is properly optimised to appear high within search results is key. Read More

entreprenerial-thinking

10 Ways To Foster Entrepreneurial Thinking

By | Business, Motivation | No Comments

Do you tend to guard innovation or do you want to share and exchange ideas, even with potential rivals? Do you believe risk is to be avoided or that it is the catalyst for innovation and creation? Are you driven by an innate need to create, build and grow? Entrepreneurial thinking is a way of approaching challenges and opportunities. It’s about the way you work and make decisions. Read More

email-mobile-friendly-tips

8 tips to make your email mobile friendly

By | Branding, Business, Technology, Tips | No Comments

Little did we realise ten years ago the impact mobile phones would have on communication today. Mobile email was barely a blip on our radars back then. According to Litmus, 55% of emails today are opened on a mobile device. That number is up 500% from 2010. Phones today are used are used for taking pictures, posting status updates, browsing the internet as well as viewing and reacting to emails. It is as if you have constant access to a computer and it fits in your pocket. Read More