Brand Style Guide
A Brand Style Guide addresses the logo usage, fonts and colours for the writing and design of documents. This enables uniformity in the use of graphic elements and the representation of your brand. It serves as a reference for your in-house team or for any external organisations your work with. The benefits of having this documents are:
- To maintain a consistent image because each communication reflects your business and builds brand awareness.
- To avoid confusing your audience by presenting a consistent visual identity that distinguishes your business from your competitors.
- To show unity of purpose. Visual consistency relays that your business is unified, which is an attractive image to potential clients.