To leave a lasting impression on the minds your customer and business associates, it is important to have professionally designed logo and branding that reflects the essence of your business philosophy. Existing and prospective clients should immediately see your company’s colours, logo or other graphics that identify your business in every piece of your communication. This includes emails, parcels, letters, invoices and quotes. Don’t miss the chance to connect your customers to your brand’s visual identity. Are you starting a new business or planning to launch of a new product? Alternatively, do you cringe when you look at your existing logo? At Black Mouse Design, we will create a new look and feel for your business or product or re-develop your existing logo to reflect the direction of your business today. An effective logo is:
Brand Style Guide Design
A Brand Style Guide addresses the logo usage, fonts and colours for the writing and design of documents. This enables uniformity in the use of graphic elements and the representation of your brand. It serves as a reference for your in-house team or for any external organisations your work with. The benefits of having this documents are:
- To maintain a consistent image because each communication reflects your business and builds brand awareness.
- To avoid confusing your audience by presenting a consistent visual identity that distinguishes your business from your competitors.
- To show unity of purpose. Visual consistency relays that your business is unified, which is an attractive image to potential clients.