Industry: Education
Project: The overall goal of Box Hill North Primary School marketing program was to create enhanced public awareness in the local community through a comprehensive marketing campaign to assist with:
- Attracting prospective parents to the school thus positively impacting enrolments on an annual basis
- Promoting the school to the local community thus increasing financial support from businesses
- Acknowledging the strengths of the existing school community thereby reinforcing to the present school families of their place in the school so as to keep the current enrolments stable
This was achieved by creating of a new brand look including a clear brand style guide, design of a school prospectus, photography on location to use for marketing material, marketing campaign material to promote an Open Day (Promotion board, press ad and flyer design), design of new business stationery (business cards, complements slip and letterhead template) and the design of a Certificate of Appreciation.
Testimonial: Caroline developed a new Prospectus and brand style guide for us, including supplying photography and producing supporting collateral such as letterhead, business cards, etc. From day one we were totally comfortable that she understood our strategic direction and was able to deliver to the brief. She significantly exceeded our expectations by adding value in thinking, design and on production issues. Consequently, we intend on continuing to work with her, and can very strongly recommend her to others. Andrew McPhee – Marketing Committee – Box Hill North Primary School
