Bring your brand to life
“Growth is never by mere chance; it is the result of forces working together.” James Cash Penney
Your brand is who you are and, more importantly, who customers think you are. It is not just a logo or a tag line. Brand equity describes the value of having a well-known brand name. It is the commercial value that comes from consumer perception of the brand name of a particular product or service. Brand equity is made up of four key influencing factors: brand loyalty, brand awareness, brand association and perceived quality. Read More