Images add value to your content whether it is a social media post, newsletter, blog article or website. From photographs to charts, graphs and infographics, the types of images you can use to complement your content and connect with your reader are numerous. Read More
Passwords are designed to keep data secret. We have passwords to let us in to our online accounts for so many things including banking, social media, online tools and emails. Like the lock on your front door, they protect your digital security. If your password is captured, guessed or stolen, someone could impersonate you online, steal money from your online bank account, send emails in your name or change files on your computer – to name just a few of the possible outcomes. Read More
Have you got a fabulous business or business idea? Something that people need, with unique benefits and a great list of meaningful features? Great! You need to get out there and spread the word about your great products or services to the right people to build and grow your customer base. Read More
“The single biggest problem in communication is the illusion that it has taken place.” George Bernard Shaw
Communication is defined as the process of understanding and sharing meaning. Read More
All businesses need customers. Customers learn about your business though your marketing activities. Without marketing, you may offer the best products or services in your industry, but none of your potential customers will know. The challenge here is to consistently appeal to your customers wants and needs through well organised and executed marketing. Read More
“If everyone is moving forward together, then success takes care of itself.” Henry Ford
Branding is essentially about building a relationship with your customers. Your brand voice is the verbal part of your brand presentation: the words you use, the tone your copywriting takes, the way you answer the phone and the style of your letters. This helps establishes who you are and why a customer should buy your product or service. Read More
Do you think consideration of branding is only important if you are a big company? It doesn’t matter how big or small your business is, you are already operating with a brand so you must give it some thought. Your branding began the moment your business started, however, like many small businesses, it may not have been an intentional launch. Some businesses start and continue operating without any deliberate thought to their brand. However, as it is a reflection of everything you do, some careful consideration will serve you well. Read More
A positive attitude makes it easier for you to recognise new opportunities, conceive new ideas, focus on goals and see things from a different point of view. This in turn increases your chances of achieving success. By taking a few simple steps to adopt a more optimistic and positive attitude, you can appreciate both immediate and long term benefits. Read More
Build it and they will come so long as you treat it as a evolving garden rather than a static business brochure
A website is like a garden that will get lost amongst the weeds and stronger plants if you don’t look out for it. It needs to be pruned, nurtured and cared for to see growth. You have to accept that some parts are dying off, and replant or repurpose. Read More
