All Posts By

Caroline Siassios

passwords_001

Creating, storing and protecting online passwords

By | Branding, Social media | No Comments

Open Sesame!  Key tips and facts on passwords to your life online

Passwords are designed to keep data secret. We have passwords to let us in to our online accounts for so many things including banking, social media, online tools and emails. Like the lock on your front door, they protect your digital security. If your password is captured, guessed or stolen, someone could impersonate you online, steal money from your online bank account, send emails in your name or change files on your computer – to name just a few of the possible outcomes. Read More

marketing

Why is marketing so important?

By | Marketing, Planning | No Comments

All businesses need customers. Customers learn about your business though your marketing activities. Without marketing, you may offer the best products or services in your industry, but none of your potential customers will know. The challenge here is to consistently appeal to your customers wants and needs through well organised and executed marketing. Read More

brand-voice

Watch your tone of voice

By | Branding, Marketing, Tips | No Comments

Branding is essentially about building a relationship with your customers. Your brand voice is the verbal part of your brand presentation: the words you use, the tone your copywriting takes, the way you answer the phone and the style of your letters. This helps establishes who you are and why a customer should buy your product or service. Read More

many-hats

One business, many hats – 12 key skills you need to succeed

By | Business | No Comments

As a small business owner or even a one-man-band, the fewer people you have working for you, the more “hats” you wear. Whether it’s your marketing hat, your delegation hat or your analytical hat, you need to know how to keep track of your company’s finances, look after customer service, create a marketing campaign, resolve technical issues and continue to grow your wealth. Read More