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Tips

brand-voice

Watch your tone of voice

By | Branding, Marketing, Tips | No Comments

Branding is essentially about building a relationship with your customers. Your brand voice is the verbal part of your brand presentation: the words you use, the tone your copywriting takes, the way you answer the phone and the style of your letters. This helps establishes who you are and why a customer should buy your product or service. Read More

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8 tips to make your email mobile friendly

By | Branding, Business, Technology, Tips | No Comments

Little did we realise ten years ago the impact mobile phones would have on communication today. Mobile email was barely a blip on our radars back then. According to Litmus, 55% of emails today are opened on a mobile device. That number is up 500% from 2010. Phones today are used are used for taking pictures, posting status updates, browsing the internet as well as viewing and reacting to emails. It is as if you have constant access to a computer and it fits in your pocket. Read More

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5 Brave Actions to Grow Your Business

By | Business, Motivation, Planning, Tips | No Comments

Running your own business is one big scary adventure. You are generally out of your comfort zone with choices and challenges to deal with. It takes creative courage to make both the small and big decisions and leap into the unknown. You have to look at setbacks and failures as part of the learning process. They are testing your commitment, enthusiasm, endurance and how much you want it. Read More