Have you got a fabulous business or business idea? Something that people need, with unique benefits and a great list of meaningful features? Great! You need to get out there and spread the word about your great products or services to the right people to build and grow your customer base. Read More
Branding is essentially about building a relationship with your customers. Your brand voice is the verbal part of your brand presentation: the words you use, the tone your copywriting takes, the way you answer the phone and the style of your letters. This helps establishes who you are and why a customer should buy your product or service. Read More
If your friends or clients report having received emails advertising replica Rolex watches, or messages claiming you have been robbed and click a link to send money or perhaps just a link to a website and they see it is your address in the ‘from’ address, your email account had probably been compromised. Read More
Little did we realise ten years ago the impact mobile phones would have on communication today. Mobile email was barely a blip on our radars back then. According to Litmus, 55% of emails today are opened on a mobile device. That number is up 500% from 2010. Phones today are used are used for taking pictures, posting status updates, browsing the internet as well as viewing and reacting to emails. It is as if you have constant access to a computer and it fits in your pocket. Read More
Running your own business is one big scary adventure. You are generally out of your comfort zone with choices and challenges to deal with. It takes creative courage to make both the small and big decisions and leap into the unknown. You have to look at setbacks and failures as part of the learning process. They are testing your commitment, enthusiasm, endurance and how much you want it. Read More
A useful app to have in your bag of tricks is a tool for annotating images or PDF’s with markers, arrows and words. Being able to do this in one app on your iPad or iPhone that’s intuitive, simple and fast is a great way to visually communicate ideas, share feedback and collaborate with team members and clients. Read More
Are you having trouble connecting to iCloud? I discovered a problem when trying to install updates from the App Store on my Mac. Read More
