Branding Archives - Black Mouse Design

Creating, storing and protecting online passwords

By Caroline SiassiosBranding, Social media

Open Sesame! Key tips and facts on passwords to your life online

Passwords are designed to keep data secret. We have passwords to let us in to our online accounts for so many things including banking, social media, online tools and emails. Like the lock on your front door, they protect your digital security. If your password is captured, guessed or stolen, someone could impersonate you online, steal money from your online bank account, send emails in your name or change files on your computer – to name just a few of the possible outcomes. Read More

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Watch your tone of voice

By Caroline SiassiosBranding, Marketing, Tips

Branding is essentially about building a relationship with your customers. Your brand voice is the verbal part of your brand presentation: the words you use, the tone your copywriting takes, the way you answer the phone and the style of your letters. This helps establishes who you are and why a customer should buy your product or service. Read More

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Getting your branding right – 5 things you must focus on

By Caroline SiassiosBranding, Marketing, Planning

Do you think consideration of branding is only important if you are a big company? It doesn’t matter how big or small your business is, you are already operating with a brand so you must give it some thought. Your branding began the moment your business started, however, like many small businesses, it may not have been an intentional launch. Some businesses start and continue operating without any deliberate thought to their brand. However, as it is a reflection of everything you do, some careful consideration will serve you well. Read More

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How to successfully rebrand your business

By Caroline SiassiosBranding, Business, Marketing, Planning

Rebranding can be anything from a logo tweak to a full overhaul. It can involve changing the brand name, logo, visuals, packaging, marketing materials and/or any other defining aspect of a brand’s consumer connectivity. Such modifications can be to reposition the brand or to move the brand into a new market. Rebranding can create enthusiasm and excitement about your business and help to connect with a target market. Read More

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8 tips to make your email mobile friendly

By Caroline SiassiosBranding, Business, Technology, Tips

Little did we realise ten years ago the impact mobile phones would have on communication today. Mobile email was barely a blip on our radars back then. According to Litmus, 55% of emails today are opened on a mobile device. That number is up 500% from 2010. Phones today are used are used for taking pictures, posting status updates, browsing the internet as well as viewing and reacting to emails. It is as if you have constant access to a computer and it fits in your pocket. Read More

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Making connections with business cards

By Caroline SiassiosBranding, Business, Marketing

Nothing beats face-to-face communication for making valuable business connections. You shake hands, look the person in the face, exchange word and have the opportunity to observe and gauge their responses and body language. A quick exchange of business cards will help to enable this connection to continue long after you meet. Read More

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Do you have a LinkedIn company page?

By Caroline SiassiosBranding, Business, Marketing, Social media

Does the fact that more than 3 million businesses have LinkedIn company pages mean you should have one too? LinkedIn is a professional online networking site that provides an opportunity for people to learn more about you and your business. Read More

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Choosing the right name for your business

By Caroline SiassiosBranding, Business, Planning

First impressions count. The name you select for your business effects the way people think about it and can improve your odds for success. Start off on the right foot with a great name. Ask yourself do you want to fit in or stand out? What do you want your name to communicate to people about your business? Read More

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Is your tagline sending the right message?

By Caroline SiassiosBranding, Business, Marketing, Planning

Tagline, strap line, slogan, key message – what ever you call it, the idea is to offer a very clear and unique message in just a few words. This is an opportunity to effectively communicate and strengthen your brand message. While logos are visual representations of a brand, taglines are audible version of the same message. Read More

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14 tips for business email etiquette

By Caroline SiassiosBranding, Business, Marketing

So much of our business is conducted online with email still being the main mode of communication. It is important to remember that as for all your communication, including social media, face-to-face, text, phone as well as your marketing efforts, maintaining consistency to your brand and as well as an ensuring an appropriate level of professionalism is vital when communicating via email. Read More

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