Does the fact that more than 3 million businesses have LinkedIn company pages mean you should have one too? LinkedIn is a professional online networking site that provides an opportunity for people to learn more about you and your business. A LinkedIn company page doesn’t replace a website but is does provide another space on the internet to promote your business brand, products and services.
A LinkedIn company pages can provide many benefits for your business including:
An opportunity to introduce your business
By including relevant information in the business overview section, such as the business size, location and the specialties of your business, people can learn about your business. This gives you the ability and opportunity to further showcase what your business can do and what it has to offer. You can include a link to your business website and a list of employee LinkedIn profiles. However, the employees must have an individual LinkedIn account with the personal profile to be included. They also must link into your business to show up on your business profile.
Show off your people and talent
The company page provides an opportunity to showcase the people that make up your business as well as promote your team’s range of talents and skill to prospective clients.
Share news about your business
You can post on topics ranging from business announcements to latest projects to industry news
Grow your community
LinkedIn company pages can have followers who will be able to keep in track of your company latest news, updates and or announcements of new services. Anyone can ‘follow’ a company page and receive updates from them in their LinkedIn personal newsfeed.
You can see all the latest interactions with your page: likes, comments, shares and mentions. When you post a news update from your company page, you can view analytics that include how many impressions your post has received, the number of clicks your post has generated and the number of likes, comments and shares it has received
Search engine optimisation
Having a LinkedIn company page can help to push your business name up the search engine ranks so there is another opportunity to be found when prospects are searching online. As a result, your website may see an increase in visitor traffic.
Tips before creating your LinkedIn company page
- You must own a personal LinkedIn profile set up with your true first and last name.
- Your profile needs to be at least 7 days’ old
- You must have an Intermediate or All Star profile strength (you have entered a reasonable amount of information to your profile)
- You are a current employee of the business and your position is listed in the Experience section on your profile.
- You have a company email address (e.g., firstname.lastname@example.org) added and confirmed on your LinkedIn account
- You must have several connections
- Your company’s email domain is unique to the company. (A domain can’t be used more than once to create a company page. Because domains like gmail.com, yahoo.com or similar generic email services are not unique to one company, those domains can’t be used to create a company page. You could consider creating a group if your company doesn’t have a unique email domain.)
Is it time for you to create or add to your LinkedIn company page?
There are numerous benefits to creating one but you will want to aim to build a following, post frequently and monitor the content of your page. Although this can be a challenge for time-poor small businesses, LinkedIn is a free and effective tool that should be consider in a marketing plan for generating new business leads, growing your professional network, nurturing referral relationships and establishing your public image on a global scale as a reputable and trustworthy organisation.