Have you got a fabulous business or business idea? Something that people need, with unique benefits and a great list of meaningful features? Great! You need to get out there and spread the word about your great products or services to the right people to build and grow your customer base. Read More
Branding is essentially about building a relationship with your customers. Your brand voice is the verbal part of your brand presentation: the words you use, the tone your copywriting takes, the way you answer the phone and the style of your letters. This helps establishes who you are and why a customer should buy your product or service. Read More
Build it and they will come so long as you treat it as a evolving garden rather than a static business brochure
A website is like a garden that will get lost amongst the weeds and stronger plants if you don’t look out for it. It needs to be pruned, nurtured and cared for to see growth. You have to accept that some parts are dying off, and replant or repurpose. Read More
Rebranding can be anything from a logo tweak to a full overhaul. It can involve changing the brand name, logo, visuals, packaging, marketing materials and/or any other defining aspect of a brand’s consumer connectivity. Such modifications can be to reposition the brand or to move the brand into a new market. Rebranding can create enthusiasm and excitement about your business and help to connect with a target market. Read More
Do you tend to guard innovation or do you want to share and exchange ideas, even with potential rivals? Do you believe risk is to be avoided or that it is the catalyst for innovation and creation? Are you driven by an innate need to create, build and grow? Entrepreneurial thinking is a way of approaching challenges and opportunities. It’s about the way you work and make decisions. Read More
When you start a business, your success depends on your ability to get others to take action. Every day you are negotiating to turn prospects into paying clients and to motivate people to do things for you. Influence and persuasion is not just for leaders. It is an essential skill required to strengthen your path to success. Read More
Running a business is hard work with constant challenges which makes it exciting and rewarding. No matter how hard you try, there are always problems to solve and fires to put out. It takes strength, passion and determination to push on and create something great. Read More
Attitude is a little thing that makes a big difference. Winston Churchill
Attitude is the most powerful driver of success. The good news is it is up to you to choose your attitude, to determine how you will look at and perceive the world around you, to decide how you will react. Dealing with the inevitable ups and downs of running your business is a constant challenge. To develop your ability at coping with these challenges, you need to foster the right attitude.
Are you dragging your feet and struggling to maintain focus? A lack of enthusiasm is a recipe for disaster especially for small businesses. When the honeymoon phase of your new business is over and that passion and excitement you initially felt has worn off, how do you maintain momentum and growth? This is much easier said than done. Read More
Does the fact that more than 3 million businesses have LinkedIn company pages mean you should have one too? LinkedIn is a professional online networking site that provides an opportunity for people to learn more about you and your business. Read More
