It begins with an idea. The idea leads to a vision. The vision leads to a concept. The concept leads to a name. And the name leads to an identity. From an abstract idea to a concrete visual, a brand is born.
You are excited about your new business. However, this new service or product needs an identity that is more than just a great name. You want it to have a look that will leave a lasting impression in the minds of your customers and business associates. Most people think this means they need a logo. However, there is more to a company’s brand than just a logo. Branding is in everything you present to the public. It is your business name, your tag line, the way you answer the phone, what you wear to work, your marketing material including the colour scheme, your packaging, your website… everything! And consistency is crucial. Read More
“All you need is the plan, the road map, and the courage to press on to your destination” Earl Nightingale
Without a marketing plan, any time and money spent on marketing will be making stabs in the dark at drumming up business. For a truly effective marketing strategy, you must evaluate your business and its target audience then create a plan of action and follow through with it. This is something every business, no matter how big or small, needs to have in place. After all, you can’t expect business to just fall in your lap! Read More
Don’t be too quick to judge Barbies’ new career as Entrepreneur Barbie. Barbie is always evolving and reflecting trends of each decade. This includes an new career every year and the latest has just been unveiled at this week’s American International Toy Fair in New York. It’s the first time in her 55-year history that Barbie has taken on the role of business owner, where woman are ‘living their dreams their own ways.’ Nicknamed the ‘Chief Inspiration Officer’, the new Barbie comes with a pink dress, a sophisticated hairstyle, black heels and her ‘tools of the trade’: A tablet, smartphone and a laptop case. Barbie Entrepreneur comes in four ethnicities and goes on sale in June. Read More
It is Valentines Day, which got me thinking all things love. While sending messages of love to your sweetheart, remember the other love in your life: your job. Think about it as you do a relationship. It takes time, planning and energy. Do you love your job? Are you proud of what you do? Or are you just in it for the money? Read More
What does blogging provide to small business?
Your time might be limited, but there are several reasons why putting aside a little makes a lot of sense. Blog software such as WordPress, Typepad and Blogger is easy to use. Blogging is a low-cost method for web presence. For small businesses with small marketing budgets and little or no understanding of how to create a website and coding such as html, blogging is an inexpensive way to maintain an up-to-date presence on the Internet. Read More
A New Year gives an opportunity to reflect on lessons learned over the year that has past. I am always excited by the fresh start that comes with returning to work in January. It provides an opportunity to spring clean my ideas, goals and processes. As I paused over the New Year break, I made a note of some resolutions to help stay on track and focus on success in 2014. Read More
We are very excited that our site went live this week. We have been in business since October 1999, operating as Sass Productions and recently rebranded in July 2013 as Black Mouse Design.
Have a look around our website. We would love your feedback.