What is the first impression visitors will have when they visit your website? Take 5 minutes to review your site and make sure your not loosing potential customers.
What do you want your website visitors to do? Is it to register? Make a purchase? Or just simply to encourage them to explore your site and discover what you offer? It is crucial you make it as easy as possible for the user to reach this goal. Have you got a clear call to action? Is it on every page?
Does your website match your branding? Your logo and business name should be clearly visible. Make sure the website design reflects how you want your business to be perceived. This includes using your brand colours, clear easy to read fonts, choice of photos and graphics that reflect your branding.
A website with a simple design allows the visitors to focus on the message. Simplicity is also important with the navigation. Your visitors will be frustrated and leave if they can’t find information easily.
A good website has content that is concise, organised and current. Is the text broken into small readable chunks and highlighted using headings and subheadings? Are your business details easy to find?
The download time of pages might mean your visitors leave before your page loads. It is important you test everything works on your site – check links, videos, downloadable information etc. Another side of functionality is how the site views across a variety of devices and browsers. Browsershot provides a comprehensive free testing tool that makes screenshots of your web design in different operating systems and browsers. Screenflly shows how your site appears on a variety of devices.
This is a quick check list of what makes a website effective. Remember your website visitors are only a click away from leaving so do your best to make sure your site is successful. Make your first impression count.
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