Images add value to your content whether it is a social media post, newsletter, blog article or website. From photographs to charts, graphs and infographics, the types of images you can use to complement your content and connect with your reader are numerous. Read More
Planning, writing and managing for your website and social media channels is an ongoing task. Consistently adding new material is one way to help ensure online success for your business. You are building an audience. No matter what tool you choose, you need to select something that will set you up for success. A content marketing editorial calendar gives you a framework for being deliberate and intentional about how you are reaching and building trust with your audience. It is a strategic marketing tool. Read More
Content marketing is a strategic process of producing, curating and sharing structured, relevant content of value to attract, retain and grow a clearly defined audience.
Despite what you may believe, the copy on your marketing material including your website, flyers and newsletters is equal to, if not more important than the design itself. A beautiful design with no copy is just that, beautiful. However, don’t try to write content that appeals to everyone. If you do, you will be writing content that appeals to no-one. Read More
We have reached a milestone! 100 blog posts. It is great to take moment to pause and reflect. Read More
Good branding requires attention to detail and consistency. Your visual branding is just a piece of the overall brand experience for a consumer. Typography plays a crucial role in the delivery of your brand identity. However, typography choice isn’t important just for your logo. Read More
So you are sitting in front of a blank screen ready to embark on writing the content for your website. You want to make sure that visitors can find your site and stay long enough to see what your great business has to offer. This may seem a daunting thought. Here are a few simple tips that can guide you in the right direction. Read More
Blogging is a powerful strategy for your business that can help establish your reputation, build authority in your industry and connect with your customers. Successful blogging takes work. Make sure you establish goals, clarify your audience and create a plan before you start publishing so your time is not wasted. Read More
A website is not a project but rather a process of continuous improvement – Gerry McGovern
Are you overwhelmed at the thought of starting a new website? Domain names, hosting, SEO, navigation. Don’t know where to start? Follow our six step guide to start off on the right foot. Read More
What is the first impression visitors will have when they visit your website? Take 5 minutes to review your site and make sure your not loosing potential customers. Read More
