content Archives - Black Mouse Design


Manage your content with an editorial calendar

By | Free stuff, Marketing, Planning | No Comments

Planning, writing and managing for your website and social media channels is an ongoing task. Consistently adding new material is one way to help ensure online success for your business. You are building an audience. No matter what tool you choose, you need to select something that will set you up for success. A content marketing editorial calendar gives you a framework for being deliberate and intentional about how you are reaching and building trust with your audience. It is a strategic marketing tool. Read More


Get return on your marketing dollars by creating a buyer persona

By | Business, Marketing, Planning | One Comment

Despite what you may believe, the copy on your marketing material including your website, flyers and newsletters is equal to, if not more important than the design itself. A beautiful design with no copy is just that, beautiful. However, don’t try to write content that appeals to everyone. If you do, you will be writing content that appeals to no-one. Read More

Organising a successful blog

Organising a successful blog

By | Business, Marketing | No Comments

Blogging is a powerful strategy for your business that can help establish your reputation, build authority in your industry and connect with your customers. Successful blogging takes work. Make sure you establish goals, clarify your audience and create a plan before you start publishing so your time is not wasted. Read More