Planning, writing and managing for your website and social media channels is an ongoing task. Consistently adding new material is one way to help ensure online success for your business. You are building an audience. No matter what tool you choose, you need to select something that will set you up for success. A content marketing editorial calendar gives you a framework for being deliberate and intentional about how you are reaching and building trust with your audience. It is a strategic marketing tool. Read More
Are you a small business owner struggling to keep on top of things? Distractions, unrealistic time management, poor task planning and procrastination can all leave you feeling unsuccessful and overwhelmed. There is no single answer or method though and, like many aspects of your business, it takes trial, error and constant review. It comes down to creating a simple system to collect and organise your tasks and a good serve of willpower. After all the work isn’t going to do itself. Read More
The primary purpose of type is not just to be readable, but also to convey information that is to be remembered. Surprisingly, readability might not always lead to the best information retention. Whatever font or fonts you choose to get your message out, make sure you choose one that balances readability with personality. Here are a couple of free fonts we think are pretty cool! Read More
Images add value to your content whether it is a social media post, newsletter, blog article or website. From photographs to charts, graphs and infographics, the types of images you can use to complement your content and connect with your reader are numerous. Read More
Portable Document Format, or PDF’s as we generally refer to them, are a great way to share files and be sure that formatting will be maintained. Users can view, download and print your PDF’s and you know that they will see your files as you intended them to appear. This is because each PDF file encapsulates a complete description of a fixed-layout flat document, including the text, fonts, graphics, and other information needed to display it. It is independent of application software, hardware and operating systems. Read More
Running a small business means juggling. Some skills and tasks can be outsource but this can be tricky on a tight budget. Thanks to technology, there are some great apps that can help to provide a secret support team to a small business manager so you can have numerous balls in the air and keep your cool! Here are a few of my favourites that support me in my daily operations. Read More
Script typefaces are based upon the varied and often fluid stroke created by handwriting. They are organised into highly regular formal types similar to cursive writing and looser, more casual scripts. Typical characteristics of script type are connected or nearly connected flowing letterforms and slanted, rounded characters.
Words are everywhere, which means we’re surrounded by typographical choices almost all the time. When browsing the internet, you come across a great typestyle and wonder what it is. It would be perfect for a design job you are doing. Well no need to wonder as there are some great tools that can help solve this problem with just a few clicks. Read More