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design Archives - Black Mouse Design

Get return on your marketing dollars by creating a buyer persona

By | Business, Marketing, Planning | One Comment

Despite what you may believe, the copy on your marketing material including your website, flyers and newsletters is equal to, if not more important than the design itself. A beautiful design with no copy is just that, beautiful. However, don’t try to write content that appeals to everyone. If you do, you will be writing content that appeals to no-one. Read More

A 5 minute checklist for a rock solid contract

By | Business | No Comments

“The single biggest problem in communication is the illusion that it has taken place.” – George Bernard Shaw

Whether you are a designer or hiring a designer, how concerned are you with client/designer contracts? You hope that designers will always do their best to fulfil their clients’ needs and meet their goals, but it is best to have a few things written down so that both parties know what is what, who should do what and what happens if stuff goes wrong. Read More

style

Adding a touch of style

By | Design, Fonts | No Comments
Styling text is a way to help a reader distinguish one bit of text from another. The right choice and use of type can give design impact. There are a number of variables you can alter when styling text for web. These properties can be added to a style sheet or used as an inline style. Font-family is one styling property; Helvetica looks very different from Times New Roman. A word’s colour is another part of its style; red text is easily distinguished from green text. Whether designing web pages or a blog article, bookmark this article for easy access to make styling your next web text easy.  Read More