Good branding requires attention to detail and consistency. Your visual branding is just a piece of the overall brand experience for a consumer. Typography plays a crucial role in the delivery of your brand identity. However, typography choice isn’t important just for your logo. Read More
So, what do you do? Can you tell me in 60 seconds or less? Can you define yourself professionally and present a value proposition? Have you got an elevator pitch? You could have the best product or service in the world, but it doesn’t mean anything if you can’t sell in what you have to offer. Read More
When you make the choice to run your own business over paid employment, work doesn’t come in nice 9 to 5 chunks. There are days when you might be run off your feet and you have plenty to do. There are also days when you seem to be twiddling your thumbs and you wonder if the phone will ring, bringing you new business. These quiet moments are the perfect opportunity to work on your business. One job on the list is to review your marketing plan and consider what you can do to get that phone ringing more. If you are a bit stuck, here is a list of ideas for how you could be marketing yourself: Read More
What message are you sending with your business card? What message does it send if you don’t have one?
Technology has streamlined communication and the ability to connect with clients and businesses. I am often asked if business cards are still relevant today or are they becoming a thing of the past. They are still very relevant today and a vital part of doing business so don’t be caught without yours. Although your first contact with clients may be via email or phone, I believe you shouldn’t go anywhere without your cards. A business card is a miniature advertisement of your brand. Anyone who receives one will have a reminder of your business. You may be very well connected with lots of online social media accounts, but if you turn up to a networking event or a meeting with a client or potential investor, you need to have something to leave behind a reminder of you so you can stay connected. Read More
It begins with an idea. The idea leads to a vision. The vision leads to a concept. The concept leads to a name. And the name leads to an identity. From an abstract idea to a concrete visual, a brand is born.
You are excited about your new business. However, this new service or product needs an identity that is more than just a great name. You want it to have a look that will leave a lasting impression in the minds of your customers and business associates. Most people think this means they need a logo. However, there is more to a company’s brand than just a logo. Branding is in everything you present to the public. It is your business name, your tag line, the way you answer the phone, what you wear to work, your marketing material including the colour scheme, your packaging, your website… everything! And consistency is crucial. Read More