Have you got a fabulous business or business idea? Something that people need, with unique benefits and a great list of meaningful features? Great! You need to get out there and spread the word about your great products or services to the right people to build and grow your customer base. Read More
Branding is essentially about building a relationship with your customers. Your brand voice is the verbal part of your brand presentation: the words you use, the tone your copywriting takes, the way you answer the phone and the style of your letters. This helps establishes who you are and why a customer should buy your product or service. Read More
Content marketing is a strategic process of producing, curating and sharing structured, relevant content of value to attract, retain and grow a clearly defined audience.
Little did we realise ten years ago the impact mobile phones would have on communication today. Mobile email was barely a blip on our radars back then. According to Litmus, 55% of emails today are opened on a mobile device. That number is up 500% from 2010. Phones today are used are used for taking pictures, posting status updates, browsing the internet as well as viewing and reacting to emails. It is as if you have constant access to a computer and it fits in your pocket. Read More
Many people enjoy the benefits that come from working from home. The flexibility that you can work when and where you like is the main incentive but in order to be successful, you have to be disciplined. Some find it impossible and miss the environment of an office work space as well as the way dressing and traveling to and from a job makes them feel like they are really working. Read More
First impressions count. The name you select for your business effects the way people think about it and can improve your odds for success. Start off on the right foot with a great name. Ask yourself do you want to fit in or stand out? What do you want your name to communicate to people about your business? Read More
Tagline, strap line, slogan, key message – what ever you call it, the idea is to offer a very clear and unique message in just a few words. This is an opportunity to effectively communicate and strengthen your brand message. While logos are visual representations of a brand, taglines are audible version of the same message. Read More
No circumstances will be the same for any two businesses. The combination of your product or service offering, the area where you attract customers, your skills and experience and what else is happening/popular/available at the time are all contributing factors that help to determine the success of your business. Read More
Values are a compass by which you can set your course in making key business decisions.
The brand values are what the customers see and feel during their contact with your business. Read More
Branding is the sum of the look and feel and voice of your business that transfers into people’s experiences and perceptions of your business itself. When someone hears, reads or sees something that makes them think of your business, you know your branding is working for you. Read More
