Have you asked yourself “What problems do I solve?” This question is the essence of providing a service or products that people need. It is the question that unlocks the direction you want to move towards. It what your customer wants to know. “Can you solve my problem?” Educate prospective customers that you understand their problems, you can solve their problems and you are the best one for them to turn to for the solution they need. Read More
Blogging is a powerful strategy for your business that can help establish your reputation, build authority in your industry and connect with your customers. Successful blogging takes work. Make sure you establish goals, clarify your audience and create a plan before you start publishing so your time is not wasted. Read More
When you make the choice to run your own business over paid employment, work doesn’t come in nice 9 to 5 chunks. There are days when you might be run off your feet and you have plenty to do. There are also days when you seem to be twiddling your thumbs and you wonder if the phone will ring, bringing you new business. These quiet moments are the perfect opportunity to work on your business. One job on the list is to review your marketing plan and consider what you can do to get that phone ringing more. If you are a bit stuck, here is a list of ideas for how you could be marketing yourself: Read More
The main reason people don’t reach their goals is that they don’t define them – Denis Watley
How are you going with achieving the goals you set for 2014? Is it time for a quick check to see if you are on track?
Goals go hand in hand with motivation. Setting long and short term goals help keep you moving and gives you the direction where as motivation gives you the energy. Goals and objectives both involve forward motion. You define a destination so tactics can be developed to enable you to get there. A goal define the big picture, the destination. Objectives are about the tactics, the action plans, the method to accomplish the goal. Read More
What message are you sending with your business card? What message does it send if you don’t have one?
Technology has streamlined communication and the ability to connect with clients and businesses. I am often asked if business cards are still relevant today or are they becoming a thing of the past. They are still very relevant today and a vital part of doing business so don’t be caught without yours. Although your first contact with clients may be via email or phone, I believe you shouldn’t go anywhere without your cards. A business card is a miniature advertisement of your brand. Anyone who receives one will have a reminder of your business. You may be very well connected with lots of online social media accounts, but if you turn up to a networking event or a meeting with a client or potential investor, you need to have something to leave behind a reminder of you so you can stay connected. Read More
Procrastination is the thief of time ~ Edward Young
Why do we procrastinate? Have you taken on too much and don’t know where to start? Is the task too hard or do you just not want to do it? The first step to moving forward is to recognise the reason why you are avoiding the task. By identifying the problem, you can find a solution and less procrastination will happen. Below is a list of common sources of procrastination. Read More
The more we share the more we have – Leonard Nimoy
I love Pinterest as a visual resource and a bookmarking site. However, it is also a great way to share images, ideas and links. When you see a pin on another person’s pinboard that you like, you have five choices. You can follow that person, follow that pinboard, like the pin, comment on the pin, or repin the pin onto one of your own pinboards.
You can use the search tool within Pinterest to find things of interest such as “pink”, or “pretty” or “classroom”. Most of the pins can be followed back to the website where they came from so you can source further information and images. Read More
Twitter has recently rolled out a new look for web profiles along with some new features. These include:
Jumbo Header Image
The look of the profile header image is being compared to that of Facebook with recommended dimensions of 1500×500 (maximum file size of 5MB). You can update your header image from the settings icon in top drop down menu.
Tweets that have received more engagement will appear slightly larger, so your best content is easy to find. Read More
Are you too busy to take a break? Would you like a few days off? This can be a difficult decision when you run a small business. After all, there is always something to be done. Are you be able to completely switch off and stop working? Do you still feel the need to check voicemail, emails and post messages on social media?
I reflect on my decision to take a few days off over Easter and I am glad for the break. It has been great to recharge and spend time with my family. Here are a few tips to help ensure you can make the most of some time off from work. Read More
A website is not a project but rather a process of continuous improvement – Gerry McGovern
Are you overwhelmed at the thought of starting a new website? Domain names, hosting, SEO, navigation. Don’t know where to start? Follow our six step guide to start off on the right foot. Read More