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online Archives - Black Mouse Design

passwords_001

Creating, storing and protecting online passwords

By | Branding, Social media | No Comments

Open Sesame!  Key tips and facts on passwords to your life online

Passwords are designed to keep data secret. We have passwords to let us in to our online accounts for so many things including banking, social media, online tools and emails. Like the lock on your front door, they protect your digital security. If your password is captured, guessed or stolen, someone could impersonate you online, steal money from your online bank account, send emails in your name or change files on your computer – to name just a few of the possible outcomes. Read More

build-it

Build it and they will come

By | Business, Marketing, Website design | No Comments

Build it and they will come so long as you treat it as a evolving garden rather than a static business brochure

A website is like a garden that will get lost amongst the weeds and stronger plants if you don’t look out for it. It needs to be pruned, nurtured and cared for to see growth. You have to accept that some parts are dying off, and replant or repurpose. Read More

editorial-calendar

Manage your content with an editorial calendar

By | Free stuff, Marketing, Planning | No Comments

Planning, writing and managing for your website and social media channels is an ongoing task. Consistently adding new material is one way to help ensure online success for your business. You are building an audience. No matter what tool you choose, you need to select something that will set you up for success. A content marketing editorial calendar gives you a framework for being deliberate and intentional about how you are reaching and building trust with your audience. It is a strategic marketing tool. Read More