All businesses need customers. Customers learn about your business though your marketing activities. Without marketing, you may offer the best products or services in your industry, but none of your potential customers will know. The challenge here is to consistently appeal to your customers wants and needs through well organised and executed marketing. Read More
If you are a small business owner or have an entrepreneurial mindset, you believe to some degree in your ability to take effective action, do something and make a difference. This attitude or state of mind is your personal power. Read More
Running a business is hard work with constant challenges which makes it exciting and rewarding. No matter how hard you try, there are always problems to solve and fires to put out. It takes strength, passion and determination to push on and create something great. Read More
Attitude is a little thing that makes a big difference. Winston Churchill
Attitude is the most powerful driver of success. The good news is it is up to you to choose your attitude, to determine how you will look at and perceive the world around you, to decide how you will react. Dealing with the inevitable ups and downs of running your business is a constant challenge. To develop your ability at coping with these challenges, you need to foster the right attitude.
Are you dragging your feet and struggling to maintain focus? A lack of enthusiasm is a recipe for disaster especially for small businesses. When the honeymoon phase of your new business is over and that passion and excitement you initially felt has worn off, how do you maintain momentum and growth? This is much easier said than done. Read More