Do you think consideration of branding is only important if you are a big company? It doesn’t matter how big or small your business is, you are already operating with a brand so you must give it some thought. Your branding began the moment your business started, however, like many small businesses, it may not have been an intentional launch. Some businesses start and continue operating without any deliberate thought to their brand. However, as it is a reflection of everything you do, some careful consideration will serve you well. Read More
The service your business offers can be compared with others based on its features and benefits, however the differences are not always so obvious to potential customers. By highlighting features and benefits in marketing efforts, you will increase the chance of sales and profits. Read More
Rebranding can be anything from a logo tweak to a full overhaul. It can involve changing the brand name, logo, visuals, packaging, marketing materials and/or any other defining aspect of a brand’s consumer connectivity. Such modifications can be to reposition the brand or to move the brand into a new market. Rebranding can create enthusiasm and excitement about your business and help to connect with a target market. Read More
Perception is the way in which something is regarded, understood, or interpreted.
The right price will attract your target customers and ensure you are making a profit. This is one of the most challenging skills you have to learn on your startup or small business journey. Under-pricing prevents you from realising your true profit potential whereas over-pricing might cause you to lose customers. Value-based pricing looks at the price from the customer’s point of view. What would a satisfied customer be prepared to pay? Read More