If you are a small business owner or have an entrepreneurial mindset, you believe to some degree in your ability to take effective action, do something and make a difference. This attitude or state of mind is your personal power. Read More
How do you sum up the purpose of your business? Regardless of your business size or project, how will you know if you are successful and how will you move forward if you don’t have a plan. Writing down a mission, vision, goals and objectives helps you to form the strong foundation of a strategic plan needed to guide your business forward. Start the year off on the right foot by ensuring you know where you are going with a clear and concise vision and mission statement as well as clear goals and objectives. Read More
Branding is the sum of the look and feel and voice of your business that transfers into people’s experiences and perceptions of your business itself. When someone hears, reads or sees something that makes them think of your business, you know your branding is working for you. Read More