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Getting your branding right – 5 things you must focus on

By Caroline SiassiosBranding, Marketing, Planning

Do you think consideration of  branding is only important if you are a big company? It doesn’t matter how big or small your business is, you are already operating with a brand so you must give it some thought. Your branding began the moment your business started, however, like many small businesses, it may not have been an intentional launch. Some businesses start and continue operating without any deliberate thought to their brand. However, as it is a reflection of everything you do, some careful consideration will serve you well. Read More

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How to successfully rebrand your business

By Caroline SiassiosBranding, Business, Marketing, Planning

Rebranding can be anything from a logo tweak to a full overhaul. It can involve changing the brand name, logo, visuals, packaging, marketing materials and/or any other defining aspect of a brand’s consumer connectivity. Such modifications can be to reposition the brand or to move the brand into a new market. Rebranding can create enthusiasm and excitement about your business and help to connect with a target market. Read More

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Choosing the right name for your business

By Caroline SiassiosBranding, Business, Planning

First impressions count. The name you select for your business effects the way people think about it and can improve your odds for success. Start off on the right foot with a great name. Ask yourself do you want to fit in or stand out? What do you want your name to communicate to people about your business?   Read More

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Is your tagline sending the right message?

By Caroline SiassiosBranding, Business, Marketing, Planning

Tagline, strap line, slogan, key message – what ever you call it, the idea is to offer a very clear and unique message in just a few words.  This is an opportunity to effectively communicate and strengthen your brand message. While logos are visual representations of a brand, taglines are audible version of the same message. Read More

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Style Guides – the brand rulebook for your business

By Caroline SiassiosBranding, Business, Marketing

Branding is the sum of the look and feel and voice of your business that transfers into people’s experiences and perceptions of your business itself. When someone hears, reads or sees something that makes them think of your business, you know your branding is working for you.  Read More

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What is a brand?

By Caroline SiassiosBranding, Business, Marketing

If you struggle to define your brand, you can bet your potential and current customers will too.Your brand is the essence of your business. Whether you are considering a new or refreshed image, your business brand is a unique recipe that will include a number of ingredients. How does your business look? How does it make the consumer feel? Read More

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Colour systems defined

By Caroline SiassiosColour, Design, Marketing, Website design

Are you confused by the different colour systems? Are you wondering what’s the difference between Pantone, CMKY, RGB and web safe colours and what should you use? Here is a quick summary: Read More

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The little things do matter

By Caroline SiassiosBranding, Planning

Good branding requires attention to detail and consistency. Your visual branding is just a piece of the overall brand experience for a consumer. Typography plays a crucial role in the delivery of your brand identity. However, typography choice isn’t important just for your logo. Read More

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Does your marketing need some Christmas cheer?

By Caroline SiassiosBusiness, Marketing

To send or not to send? It is about now you might be tossing up questions regarding sending Christmas cards from your business. Why do you send them? Is it worth the time and money? Who should you send them to? What should you write? Read More

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Nine reasons to choose WordPress

By Caroline SiassiosBusiness, Marketing, Social media, Website design
Times have changed and you no longer need to be at the mercy of your web designer or developer for every content update to your website. Unless you want to be. Read More

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