What is strategy? Everyone says you should have to have one, but what is it? Strategy is all about choices. You are choosing to do some things and not others so that you succeed at moving towards what you want. The idea is to make the right choices to increase your chances of having a winning strategy. Read More
Despite what you may believe, the copy on your marketing material including your website, flyers and newsletters is equal to, if not more important than the design itself. A beautiful design with no copy is just that, beautiful. However, don’t try to write content that appeals to everyone. If you do, you will be writing content that appeals to no-one. Read More
