Content marketing is a strategic process of producing, curating and sharing structured, relevant content of value to attract, retain and grow a clearly defined audience.
Rebranding can be anything from a logo tweak to a full overhaul. It can involve changing the brand name, logo, visuals, packaging, marketing materials and/or any other defining aspect of a brand’s consumer connectivity. Such modifications can be to reposition the brand or to move the brand into a new market. Rebranding can create enthusiasm and excitement about your business and help to connect with a target market. Read More
Do you tend to guard innovation or do you want to share and exchange ideas, even with potential rivals? Do you believe risk is to be avoided or that it is the catalyst for innovation and creation? Are you driven by an innate need to create, build and grow? Entrepreneurial thinking is a way of approaching challenges and opportunities. It’s about the way you work and make decisions. Read More
If you are a small business owner or have an entrepreneurial mindset, you believe to some degree in your ability to take effective action, do something and make a difference. This attitude or state of mind is your personal power. Read More
Running your own business is one big scary adventure. You are generally out of your comfort zone with choices and challenges to deal with. It takes creative courage to make both the small and big decisions and leap into the unknown. You have to look at setbacks and failures as part of the learning process. They are testing your commitment, enthusiasm, endurance and how much you want it. Read More
Are you wasting your emotional energy wishing for things to change but in the mean time you are doing nothing about it. Nothing is going to change unless you do something about it. Read More
How do you sum up the purpose of your business? Regardless of your business size or project, how will you know if you are successful and how will you move forward if you don’t have a plan. Writing down a mission, vision, goals and objectives helps you to form the strong foundation of a strategic plan needed to guide your business forward. Start the year off on the right foot by ensuring you know where you are going with a clear and concise vision and mission statement as well as clear goals and objectives. Read More
Do you find yourself saying yes when you want to be saying no? What is stopping you from saying no? Do you need to define or clarify your boundaries? Read More
Branding is the sum of the look and feel and voice of your business that transfers into people’s experiences and perceptions of your business itself. When someone hears, reads or sees something that makes them think of your business, you know your branding is working for you. Read More
“It is not only what we do, but also what we do not do, for which we are accountable.” Moliere
Accountability is doing what you say you will do, when you say you will do it, to have the results expected – without having to be prodded, reminded, or rewarded. This however is much easier said than done. We first learned to be accountable to our parents and then other family members. Read More