“The single biggest problem in communication is the illusion that it has taken place.” George Bernard Shaw
Communication is defined as the process of understanding and sharing meaning. Read More
Tagline, strap line, slogan, key message – what ever you call it, the idea is to offer a very clear and unique message in just a few words. This is an opportunity to effectively communicate and strengthen your brand message. While logos are visual representations of a brand, taglines are audible version of the same message. Read More
Creative people are inventors. They invent problems and they invent solutions. All people are creative to various extents. It’s just that some people act on their ideas and others ignore them. Creativity is an important characteristic to foster. Fostering creative thinking means you will be more likely to seek out opportunities, see problems and come up with new ideas and solutions. Read More