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processes Archives - Black Mouse Design

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Setting your price based on value

By | Business, Marketing, Planning | No Comments

Perception is the way in which something is regarded, understood, or interpreted.

The right price will attract your target customers and ensure you are making a profit. This is one of the most challenging skills you have to learn on your startup or small business journey. Under-pricing prevents you from realising your true profit potential whereas over-pricing might cause you to lose customers. Value-based pricing looks at the price from the customer’s point of view. What would a satisfied customer be prepared to pay? Read More

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Is there a magic formula for success?

By | Business, Planning | No Comments

The challenge in business is to find the perfect mix between what you do, the strategies you use and the people you serve to achieve success and ensure your business can continue to operate and grow. What works for some, won’t work for others. There is also a little bit of luck and being in the right place at the right time that can affect the results. Success is what we all aspire to but is doesn’t come easily. However, strategically using a few key ingredients can help to overcome obstacles on your business journey. Read More

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Technology- friend or foe?

By | Business | No Comments

Is technology making our lives easier? Better?

In our always-connected world, we have come to reply on our devices and applications to keep our work and life running smoothly. Yet the road of technology is a bumpy one with dead ends , stop lights and forks in the road. Read More