“The single biggest problem in communication is the illusion that it has taken place.” George Bernard Shaw
Communication is defined as the process of understanding and sharing meaning. Read More
Do you think consideration of branding is only important if you are a big company? It doesn’t matter how big or small your business is, you are already operating with a brand so you must give it some thought. Your branding began the moment your business started, however, like many small businesses, it may not have been an intentional launch. Some businesses start and continue operating without any deliberate thought to their brand. However, as it is a reflection of everything you do, some careful consideration will serve you well. Read More
Build it and they will come so long as you treat it as a evolving garden rather than a static business brochure
A website is like a garden that will get lost amongst the weeds and stronger plants if you don’t look out for it. It needs to be pruned, nurtured and cared for to see growth. You have to accept that some parts are dying off, and replant or repurpose. Read More
Rebranding can be anything from a logo tweak to a full overhaul. It can involve changing the brand name, logo, visuals, packaging, marketing materials and/or any other defining aspect of a brand’s consumer connectivity. Such modifications can be to reposition the brand or to move the brand into a new market. Rebranding can create enthusiasm and excitement about your business and help to connect with a target market. Read More
The challenge in business is to find the perfect mix between what you do, the strategies you use and the people you serve to achieve success and ensure your business can continue to operate and grow. What works for some, won’t work for others. There is also a little bit of luck and being in the right place at the right time that can affect the results. Success is what we all aspire to but is doesn’t come easily. However, strategically using a few key ingredients can help to overcome obstacles on your business journey. Read More