Branding is essentially about building a relationship with your customers. Your brand voice is the verbal part of your brand presentation: the words you use, the tone your copywriting takes, the way you answer the phone and the style of your letters. This helps establishes who you are and why a customer should buy your product or service. Read More
Do you tend to guard innovation or do you want to share and exchange ideas, even with potential rivals? Do you believe risk is to be avoided or that it is the catalyst for innovation and creation? Are you driven by an innate need to create, build and grow? Entrepreneurial thinking is a way of approaching challenges and opportunities. It’s about the way you work and make decisions. Read More
Attitude is a little thing that makes a big difference. Winston Churchill
Attitude is the most powerful driver of success. The good news is it is up to you to choose your attitude, to determine how you will look at and perceive the world around you, to decide how you will react. Dealing with the inevitable ups and downs of running your business is a constant challenge. To develop your ability at coping with these challenges, you need to foster the right attitude.
“Most people spend more time and energy going around problems than in trying to solve them.” Henry Ford. [Tweet this]
In life and business, there are so many important WHY questions you can ask. WHY do you do what you do? WHY didn’t you achieve your goal? WHY doesn’t the design work? WHY did the process fail? Read More
Have you asked yourself “What problems do I solve?” This question is the essence of providing a service or products that people need. It is the question that unlocks the direction you want to move towards. It what your customer wants to know. “Can you solve my problem?” Educate prospective customers that you understand their problems, you can solve their problems and you are the best one for them to turn to for the solution they need. Read More