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style Archives - Black Mouse Design

brand-voice

Watch your tone of voice

By | Branding, Marketing, Tips | No Comments

Branding is essentially about building a relationship with your customers. Your brand voice is the verbal part of your brand presentation: the words you use, the tone your copywriting takes, the way you answer the phone and the style of your letters. This helps establishes who you are and why a customer should buy your product or service. Read More

style

Adding a touch of style

By | Design, Fonts | No Comments
Styling text is a way to help a reader distinguish one bit of text from another. The right choice and use of type can give design impact. There are a number of variables you can alter when styling text for web. These properties can be added to a style sheet or used as an inline style. Font-family is one styling property; Helvetica looks very different from Times New Roman. A word’s colour is another part of its style; red text is easily distinguished from green text. Whether designing web pages or a blog article, bookmark this article for easy access to make styling your next web text easy.  Read More