Rebranding can be anything from a logo tweak to a full overhaul. It can involve changing the brand name, logo, visuals, packaging, marketing materials and/or any other defining aspect of a brand’s consumer connectivity. Such modifications can be to reposition the brand or to move the brand into a new market. Rebranding can create enthusiasm and excitement about your business and help to connect with a target market. Read More
First impressions count. The name you select for your business effects the way people think about it and can improve your odds for success. Start off on the right foot with a great name. Ask yourself do you want to fit in or stand out? What do you want your name to communicate to people about your business? Read More
What is strategy? Everyone says you should have to have one, but what is it? Strategy is all about choices. You are choosing to do some things and not others so that you succeed at moving towards what you want. The idea is to make the right choices to increase your chances of having a winning strategy. Read More
No circumstances will be the same for any two businesses. The combination of your product or service offering, the area where you attract customers, your skills and experience and what else is happening/popular/available at the time are all contributing factors that help to determine the success of your business. Read More
What sets your business apart from your competition? What benefits do customers receive when they do business with you? What is the value that your business can create for your customer? How does the customer perceive their experience when they come into contact with your business? Many business owners fail to answer these questions and as a result price often becomes the only differentiator for their customers.