Setting your price based on value

By Business, Marketing, Planning

Perception is the way in which something is regarded, understood, or interpreted.

The right price will attract your target customers and ensure you are making a profit. This is one of the most challenging skills you have to learn on your startup or small business journey. Under-pricing prevents you from realising your true profit potential whereas over-pricing might cause you to lose customers. Value-based pricing looks at the price from the customer’s point of view. What would a satisfied customer be prepared to pay? Read More

Working from home

Working from home – tips for success

By Business, Motivation, Planning

Many people enjoy the benefits that come from working from home. The flexibility that you can work when and where you like is the main incentive but in order to be successful, you have to be disciplined. Some find it impossible and miss the environment of an office work space as well as the way dressing and traveling to and from a job makes them feel like they are really working. Read More

How to get an “A” for Accountability

By Business, Motivation, Planning

“It is not only what we do, but also what we do not do, for which we are accountable.” Moliere

Accountability is doing what you say you will do, when you say you will do it, to have the results expected – without having to be prodded, reminded, or rewarded. This however is much easier said than done. We first learned to be accountable to our parents and then other family members. Read More

Do more with less

By Business, Motivation, Planning

I think one key part of doing more with less is to be more strategic, to realize what the objectives you’re truly trying to accomplish are and then to drive with greater focus towards those objectives. – Risa Lavizzo-Mourey

Small business owners are constantly juggling many balls – marketing, book keeping, sales and administration to name a few. While doing this, they are also performing under pressure – having to attract new customers, scale with growth, tackle operational challenges etc. Juggling is made easier by organisation. How do you rate your organisational skills? How well are you using what you have available? Can you see LESS as an opportunity to be creative rather than an excuse to avoid a challenge? Read More

End of year wrap up

By Business, Marketing, Planning

As 2014 draws to a close, I am energised by the thought of a new year just around the corner. A new year brings with it challenges and opportunities. It also provides a moment to pause and reflect on what worked well in the year that has past and make plans for what need to be improved or changed in the year ahead. The end of the year is a special time for two reasons. I look forward to spending time with my family and friends. I also enjoy having the time to reflect on lessons learned, successes and mistakes made and plan what I will change moving forward. Read More