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25 tips to help you use Twitter effectively

By | Business, Marketing, Social media | No Comments

Twitters’ mission – To give everyone the power to create and share ideas and information instantly, without barriers.

For any social media, platform, it is best to understand what is it for and how it can best be used to benefit your business. With around 316 million active users across the globe*, Twitter is a social network that no business can afford to ignore. Twitter is a communications gateway that asks the question: “What’s happening?” Read More

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Define your point of difference

By | Business, Marketing, Planning | No Comments

What sets your business apart from your competition? What benefits do customers receive when they do business with you? What is the value that your business can create for your customer? How does the customer perceive their experience when they come into contact with your business? Many business owners fail to answer these questions and as a result price often becomes the only differentiator for their customers.

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