Define your point of difference

By Business, Marketing, PlanningNo Comments

What sets your business apart from your competition? What benefits do customers receive when they do business with you? What is the value that your business can create for your customer? How does the customer perceive their experience when they come into contact with your business? Many business owners fail to answer these questions and as a result price often becomes the only differentiator for their customers.

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Unleash your creativity

By Business, Motivation, PlanningNo Comments

Creative people are inventors. They invent problems and they invent solutions. All people are creative to various extents. It’s just that some people act on their ideas and others ignore them. Creativity is an important characteristic to foster. Fostering creative thinking means you will be more likely to seek out opportunities, see problems and come up with new ideas and solutions. Read More

Improving your business one step at a time

By Business, Motivation, PlanningNo Comments

Champions know there are no shortcuts to the top. They climb the mountain one step at a time. They have no use for helicopters! – Judi Adler

Are you feeling overwhelmed? Are you not exactly sure how or where to start? It is usually seen and understood that the most difficult of challenges are faced when one is starting a new business. However, that is not the case. Starting up a business is definitely a task that requires a whole lot of courage, but it is also difficult to grow a business. Read More