Tagline, strap line, slogan, key message – what ever you call it, the idea is to offer a very clear and unique message in just a few words. This is an opportunity to effectively communicate and strengthen your brand message. While logos are visual representations of a brand, taglines are audible version of the same message. Read More
No circumstances will be the same for any two businesses. The combination of your product or service offering, the area where you attract customers, your skills and experience and what else is happening/popular/available at the time are all contributing factors that help to determine the success of your business. Read More
Despite what you may believe, the copy on your marketing material including your website, flyers and newsletters is equal to, if not more important than the design itself. A beautiful design with no copy is just that, beautiful. However, don’t try to write content that appeals to everyone. If you do, you will be writing content that appeals to no-one. Read More
What sets your business apart from your competition? What benefits do customers receive when they do business with you? What is the value that your business can create for your customer? How does the customer perceive their experience when they come into contact with your business? Many business owners fail to answer these questions and as a result price often becomes the only differentiator for their customers.
Creative people are inventors. They invent problems and they invent solutions. All people are creative to various extents. It’s just that some people act on their ideas and others ignore them. Creativity is an important characteristic to foster. Fostering creative thinking means you will be more likely to seek out opportunities, see problems and come up with new ideas and solutions. Read More
Habits go hand in hand with success. But, where good habits propel you forward, bad habits hold you. A habit is a routine that helps you simplify your life. Here are three bad habits that are easy to slip into and some suggestions for how to get over them. Read More
Champions know there are no shortcuts to the top. They climb the mountain one step at a time. They have no use for helicopters! – Judi Adler
Are you feeling overwhelmed? Are you not exactly sure how or where to start? It is usually seen and understood that the most difficult of challenges are faced when one is starting a new business. However, that is not the case. Starting up a business is definitely a task that requires a whole lot of courage, but it is also difficult to grow a business. Read More