Have you asked yourself “What problems do I solve?” This question is the essence of providing a service or products that people need. It is the question that unlocks the direction you want to move towards. It what your customer wants to know. “Can you solve my problem?” Educate prospective customers that you understand their problems, you can solve their problems and you are the best one for them to turn to for the solution they need. Read More
Blogging is a powerful strategy for your business that can help establish your reputation, build authority in your industry and connect with your customers. Successful blogging takes work. Make sure you establish goals, clarify your audience and create a plan before you start publishing so your time is not wasted. Read More
The more we share the more we have – Leonard Nimoy
I love Pinterest as a visual resource and a bookmarking site. However, it is also a great way to share images, ideas and links. When you see a pin on another person’s pinboard that you like, you have five choices. You can follow that person, follow that pinboard, like the pin, comment on the pin, or repin the pin onto one of your own pinboards.
You can use the search tool within Pinterest to find things of interest such as “pink”, or “pretty” or “classroom”. Most of the pins can be followed back to the website where they came from so you can source further information and images. Read More
Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesise new things – Steve Jobs
The creative process seems like magic. You pose a problem then create a solution. Rather like the magic trick of pulling a rabbit out of a hat. Although somewhat magical, this process has got a method, however, there is not right or wrong way to solve a creative problem. This is the wonderful part of creativity. We all have our own processes. However, there are some aspects that help to make this process work more effectively. Read More