Branding is the sum of the look and feel and voice of your business that transfers into people’s experiences and perceptions of your business itself. When someone hears, reads or sees something that makes them think of your business, you know your branding is working for you. Read More
If you struggle to define your brand, you can bet your potential and current customers will too.Your brand is the essence of your business. Whether you are considering a new or refreshed image, your business brand is a unique recipe that will include a number of ingredients. How does your business look? How does it make the consumer feel? Read More
Are you confused by the different colour systems? Are you wondering what’s the difference between Pantone, CMKY, RGB and web safe colours and what should you use? Here is a quick summary: Read More
“Radiant Orchid inspires confidence and emanates great joy, love and health” Leatrice Eiseman
Pantone selects a colour at the end of every year to reflect what they believe will become a major design trend, across all design platforms, in the coming year. And this year, the honour goes to the colour Radiant Orchid. This shade evokes connotations of royalty, creativity, rebelliousness, femininity, mystery and magic. Read More
