Colour me Radiant Orchid

By February 4, 2014Colour, Design
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“Radiant Orchid inspires confidence and emanates great joy, love and health” Leatrice Eiseman

Pantone selects a colour at the end of every year to reflect what they believe will become a major design trend, across all design platforms, in the coming year. And this year, the honour goes to the colour Radiant Orchid. This shade evokes connotations of royalty, creativity, rebelliousness, femininity, mystery and magic.

The colour lies somewhere between the darker, royal purples and the pinker, brighter end of the purple spectrum,  closer to what some might call a fuchsia. It’s said to “intrigue the eye and spark the imagination,” executive director of PANTONE Colour Institute, Leatrice Eiseman, said in a statement.

Pantone has been influencing the creative industries, ranging from graphic design to fashion to interior design, through the Colour of the Year selection since 2000. View an interview with Leatrice Eiseman (the executive director of the Pantone Color Institute and the author of seven books on colour) or head over to Pantone to find out more.

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Image from pantone.com

Purple combines the stability of blue and the energy of red. Deep or bright purples suggest riches whereas lighter purples are more romantic, delicate, and feminine. Popular companies and organisations that use purple in their logo and branding materials including Cadbury, Hallmark, Yahoo and FedEx.

 
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 The colour purple has a variety of effects on the mind and body, including uplifting spirits, calming the mind and nerves, creating feelings of spirituality, increasing nurturing tendencies and sensitivity, and encouraging imagination and creativity. A purple room is said to boost a child’s imagination or an artist’s creativity. Too much though, like blue, could result in moodiness.

 

What do you think of Radiant Orchid?

About Caroline

Caroline is a specialist in business creation, growth and change management. Her aim is to empower start-ups and small businesses to drive growth through the development of business ideas, product and service development, strategy and system planning as well as business branding and promotion.

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