Branding is the sum of the look and feel and voice of your business that transfers into people’s experiences and perceptions of your business itself. When someone hears, reads or sees something that makes them think of your business, you know your branding is working for you. Read More
Words are everywhere, which means we’re surrounded by typographical choices almost all the time. When browsing the internet, you come across a great typestyle and wonder what it is. It would be perfect for a design job you are doing. Well no need to wonder as there are some great tools that can help solve this problem with just a few clicks. Read More
There are many different types of image files. Are you overwhelmed when selecting the right one for a job or do you just disregard the file extension (.jpg, .gif, .bmp etc) and hope for the best? What is the different and when is each one appropriate. Understanding different types of image is especially useful when it comes to your logo files. Whether you are working with a designer sending artwork to print or uploading a picture to a blog post, keep our list of definitions handy so you can be confident when discussing, requesting or selecting your images. Read More
It begins with an idea. The idea leads to a vision. The vision leads to a concept. The concept leads to a name. And the name leads to an identity. From an abstract idea to a concrete visual, a brand is born.
You are excited about your new business. However, this new service or product needs an identity that is more than just a great name. You want it to have a look that will leave a lasting impression in the minds of your customers and business associates. Most people think this means they need a logo. However, there is more to a company’s brand than just a logo. Branding is in everything you present to the public. It is your business name, your tag line, the way you answer the phone, what you wear to work, your marketing material including the colour scheme, your packaging, your website… everything! And consistency is crucial. Read More
“Radiant Orchid inspires confidence and emanates great joy, love and health” Leatrice Eiseman
Pantone selects a colour at the end of every year to reflect what they believe will become a major design trend, across all design platforms, in the coming year. And this year, the honour goes to the colour Radiant Orchid. This shade evokes connotations of royalty, creativity, rebelliousness, femininity, mystery and magic. Read More