“The single biggest problem in communication is the illusion that it has taken place.” George Bernard Shaw
Communication is defined as the process of understanding and sharing meaning. Read More
Do you think consideration of branding is only important if you are a big company? It doesn’t matter how big or small your business is, you are already operating with a brand so you must give it some thought. Your branding began the moment your business started, however, like many small businesses, it may not have been an intentional launch. Some businesses start and continue operating without any deliberate thought to their brand. However, as it is a reflection of everything you do, some careful consideration will serve you well. Read More
As a small business owner or even a one-man-band, the fewer people you have working for you, the more “hats” you wear. Whether it’s your marketing hat, your delegation hat or your analytical hat, you need to know how to keep track of your company’s finances, look after customer service, create a marketing campaign, resolve technical issues and continue to grow your wealth. Read More
Little did we realise ten years ago the impact mobile phones would have on communication today. Mobile email was barely a blip on our radars back then. According to Litmus, 55% of emails today are opened on a mobile device. That number is up 500% from 2010. Phones today are used are used for taking pictures, posting status updates, browsing the internet as well as viewing and reacting to emails. It is as if you have constant access to a computer and it fits in your pocket. Read More
Nothing beats face-to-face communication for making valuable business connections. You shake hands, look the person in the face, exchange word and have the opportunity to observe and gauge their responses and body language. A quick exchange of business cards will help to enable this connection to continue long after you meet. Read More
Twitters’ mission – To give everyone the power to create and share ideas and information instantly, without barriers.
For any social media, platform, it is best to understand what is it for and how it can best be used to benefit your business. With around 316 million active users across the globe*, Twitter is a social network that no business can afford to ignore. Twitter is a communications gateway that asks the question: “What’s happening?” Read More
If you think about it, the root of most frustrations in life nearly always stem from poor communication. Communication is defined as the process of understanding and sharing meaning. It is not just exchanging information. Read More
So much of our business is conducted online with email still being the main mode of communication. It is important to remember that as for all your communication, including social media, face-to-face, text, phone as well as your marketing efforts, maintaining consistency to your brand and as well as an ensuring an appropriate level of professionalism is vital when communicating via email. Read More
A successful business integrates professionalism into all aspects of its operations, advertising and customer relations. But what does “being professional” actually mean? Read More
To send or not to send? It is about now you might be tossing up questions regarding sending Christmas cards from your business. Why do you send them? Is it worth the time and money? Who should you send them to? What should you write? Read More