Be an effective communicator

By October 1, 2015Business, Marketing
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If you think about it, the root of most frustrations in life nearly always stem from poor communication. Communication is defined as the process of understanding and sharing meaning. It is not just exchanging information. Effective communication about understanding the emotion and intention behind the information. Communication is vital for all functions of a successful business; planning, coordinating, marketing, monitoring and evaluating. It is part of good business management to figure out possible barriers that might exist in the communication structure and to rectify them to ensure an effective communication network.

Channels of communication

A business generally uses all four types of communication channels :

  • Spoken or visual communication – such as face-to-face with meeting or presentations, telephone, radio and television
  • Non-verbal communication – such as body language and how you dress or act
  • Written communication – such as email, Internet and books
  • Visual communication – such as graphs, charts, maps, logos, photos and illustrations

There are many ways you can focus on improving your communication. Here is a guide of twenty two ways to help make your communication more effective.

Be a listener
Listening is not the same as hearing. Learn to listen not only to the words being spoken but how they are being spoken and the non-verbal messages sent with them

Be visual
Adding the visual dimension to your communication can be an excellent way to hold your audience’s interest and make your meaning clear.

Be aware
Body language can say so much more than a mouthful of words. An open stance with arms relaxed at your sides tells anyone around you that you are approachable and open to hearing what they have to say.

Be empathetic
Empathy is trying to see things from the point-of-view of others. When communicating, try not to be judgmental or biased by preconceived ideas or beliefs. Instead view situations and responses from the other person’s perspective.

Be encouraging
Offer words and actions of encouragement, as well as praise to others. Make other people feel welcome, wanted, valued and appreciated in your communications.

Be funny
Don’t be afraid to be funny, but do ensure your humour is appropriate to the situation. Most people like to laugh and will feel drawn to somebody who can make them laugh.

Be positive
Do your best to be friendly, upbeat and positive with other people. Maintain a positive, cheerful attitude to life. When things do not go to plan, stay optimistic and learn from your mistakes. If you smile often and stay cheerful, people are more likely to respond positively to you.

Be assertive
Once you are sure that something needs to be communicated then do so in an assertive way. Do not find yourself backing down or changing your mind mid-conversation, unless of course there is very good reason to do so.

Be calm
Communication becomes easier when you are calm. Take some deep breaths and try to maintain an air of calmness, Others are more likely to remain calm if you do.

Be focused
Keep focused on what you want to say, don’t deviate or get distracted from the reason that you are communicating.

Be understandable
Speak clearly avoiding any jargon that others may not understand.

Be clear
Enunciate your words well. Speak clearly and don’t mumble. To have good articulation it is important to unclench the jaw, open the mouth and give full benefit to each sound you make, paying particular attention to the ends of words.

Be patient
If you rush what you say, others may find it difficult to understand you. Similarly, if you’re impatient for others to get to the point, you are more likely to lose focus, and not hear what they are saying.

Be interested
Be alert and engaged. Genuine interest helps to keep communication flowing. Use the techniques of clarification and reflection to confirm what the other person has said and avoid any confusion

Be accurate
Use words correctly. If you aren’t sure of the meaning of a word, don’t use it.

Be unhurried
Watch the speed of your communication.

Be heard
Instead of raising the voice it should be ‘projected out’. Support the voice with lots of breath. The further you want to project the voice out, the more breath you need.

Be a storyteller
Effective stories can change opinions, inspire you to achieve goals that you didn’t think were possible, and they can show you how you can change things for the better.

Be ethical
Ethical communication enhances human worth and dignity by fostering truthfulness, fairness, responsibility, personal integrity, and respect for self and other.

Be strategic
Carefully plan the Why (purpose), What (category), How (channel) and Who (audience) elements of your communication.

Be creative
Evoke emotions and intrigue with creative use of language and ideas. Creativity is seeing things differently and solve problems. With creativity, you adapt your thinking to allow for the flow of the unknown.

Be inquisitive
Be actively curious and eager to understand and learn. Recognise there is more to know and more you need to know

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A successful business is dependant on having progressive and harmonious communication. Aim to increase understanding by considering how your message might be received by others as well as how you are interpreting messages directed at you. By communicating clearly, you can help avoid misunderstandings and potential conflict and while boosting your business to the next level.

About Caroline

Caroline is a specialist in business creation, growth and change management. Her aim is to empower start-ups and small businesses to drive growth through the development of business ideas, product and service development, strategy and system planning as well as business branding and promotion.

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