Goals are intentions that are fulfilling and rewarding. If done right, goal setting can motivate you to take massive action and to grow. They are driven by plans, dreams and desires, fuelled by discipline and maintained through commitment. Read More
Tagline, strap line, slogan, key message – what ever you call it, the idea is to offer a very clear and unique message in just a few words. This is an opportunity to effectively communicate and strengthen your brand message. While logos are visual representations of a brand, taglines are audible version of the same message. Read More
Do you find yourself saying yes when you want to be saying no? What is stopping you from saying no? Do you need to define or clarify your boundaries? Read More
“It is not only what we do, but also what we do not do, for which we are accountable.” Moliere
Accountability is doing what you say you will do, when you say you will do it, to have the results expected – without having to be prodded, reminded, or rewarded. This however is much easier said than done. We first learned to be accountable to our parents and then other family members. Read More
Your brand communicates exactly what a customer will get when making a purchase. How do you want your business to be perceived? Read More