Do a quick brand review

brand_story

Your brand communicates exactly what a customer will get when making a purchase. How do you want your business to be perceived?

Good branding is:

  1. Establishing a persuasive, simple message
  2. Sticking to it
  3. Continuing to deliver that message time and again

The 7 top C’s for a strong brand

Branding is within everything you do. Successful branding has certain characteristics that we have called the “7 top C’s” test. Grab a cuppa and take five minuets to check if your brand passes the test.

Clear

Does your brand clarify who you are?

Consistent

Do you use your brand consistently? Is your use of elements such as fonts constant? Do your present a consistent colour palette? Is your branding the same across all media – print, web, social media, packaging etc?

Constant

Is your branding always visible and available? Strong brands don’t go hiding.

Correct

Is your brand accurate. Successful branding is not about creating a false image?

Concise

Can your brand be described in one or two sentences?

Compelling

Is your brand interesting and relevant to your target audience? Are you communicating a message that resonates with your target audience?

Clever

Is your brand unique?

The more consistent you are over a period of time, the easier it is to form a lasting impression and gain the trust of your customers. This DIY brand review helps to shed light on the areas that need work.

What do you think

How does your branding perform in this test? What else do you think makes a strong brand?

About Caroline Siassios

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