All businesses need customers. Customers learn about your business though your marketing activities. Without marketing, you may offer the best products or services in your industry, but none of your potential customers will know. The challenge here is to consistently appeal to your customers wants and needs through well organised and executed marketing. Read More
Do you think consideration of branding is only important if you are a big company? It doesn’t matter how big or small your business is, you are already operating with a brand so you must give it some thought. Your branding began the moment your business started, however, like many small businesses, it may not have been an intentional launch. Some businesses start and continue operating without any deliberate thought to their brand. However, as it is a reflection of everything you do, some careful consideration will serve you well. Read More
Build it and they will come so long as you treat it as a evolving garden rather than a static business brochure
A website is like a garden that will get lost amongst the weeds and stronger plants if you don’t look out for it. It needs to be pruned, nurtured and cared for to see growth. You have to accept that some parts are dying off, and replant or repurpose. Read More
Rebranding can be anything from a logo tweak to a full overhaul. It can involve changing the brand name, logo, visuals, packaging, marketing materials and/or any other defining aspect of a brand’s consumer connectivity. Such modifications can be to reposition the brand or to move the brand into a new market. Rebranding can create enthusiasm and excitement about your business and help to connect with a target market. Read More
Tagline, strap line, slogan, key message – what ever you call it, the idea is to offer a very clear and unique message in just a few words. This is an opportunity to effectively communicate and strengthen your brand message. While logos are visual representations of a brand, taglines are audible version of the same message. Read More
No circumstances will be the same for any two businesses. The combination of your product or service offering, the area where you attract customers, your skills and experience and what else is happening/popular/available at the time are all contributing factors that help to determine the success of your business. Read More
What sets your business apart from your competition? What benefits do customers receive when they do business with you? What is the value that your business can create for your customer? How does the customer perceive their experience when they come into contact with your business? Many business owners fail to answer these questions and as a result price often becomes the only differentiator for their customers.
Values are a compass by which you can set your course in making key business decisions.
The brand values are what the customers see and feel during their contact with your business. Read More
Branding is the sum of the look and feel and voice of your business that transfers into people’s experiences and perceptions of your business itself. When someone hears, reads or sees something that makes them think of your business, you know your branding is working for you. Read More
Perhaps you started a business plan when the idea for your business first came to you but did you finish it? Is it just in your head? Here is a guide to help get the ideas out of your head and into a plan that will make your business grow. Read More
