Why is marketing so important?

By Marketing, PlanningNo Comments

All businesses need customers. Customers learn about your business though your marketing activities. Without marketing, you may offer the best products or services in your industry, but none of your potential customers will know. The challenge here is to consistently appeal to your customers wants and needs through well organised and executed marketing. Read More

Define your point of difference

By Business, Marketing, PlanningNo Comments

What sets your business apart from your competition? What benefits do customers receive when they do business with you? What is the value that your business can create for your customer? How does the customer perceive their experience when they come into contact with your business? Many business owners fail to answer these questions and as a result price often becomes the only differentiator for their customers.

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8 great reasons to smile more

By Business, Marketing, MotivationNo Comments

How often do you smile in a day? Do you smile when you meet new people? Smiles don’t cost a thing, but they add significant value to everyone involved. Things don’t always go as planned but being pessimistic will take a toll on your mental state. Research has shown that if you smile, your mood actually improves. Here are 8 reasons why smiling is good for you, your health and your business. Read More

Is there a magic formula for success?

By Business, PlanningNo Comments

The challenge in business is to find the perfect mix between what you do, the strategies you use and the people you serve to achieve success and ensure your business can continue to operate and grow. What works for some, won’t work for others. There is also a little bit of luck and being in the right place at the right time that can affect the results. Success is what we all aspire to but is doesn’t come easily. However, strategically using a few key ingredients can help to overcome obstacles on your business journey. Read More