“The single biggest problem in communication is the illusion that it has taken place.” George Bernard Shaw
Communication is defined as the process of understanding and sharing meaning. Read More
All businesses need customers. Customers learn about your business though your marketing activities. Without marketing, you may offer the best products or services in your industry, but none of your potential customers will know. The challenge here is to consistently appeal to your customers wants and needs through well organised and executed marketing. Read More
A positive attitude makes it easier for you to recognise new opportunities, conceive new ideas, focus on goals and see things from a different point of view. This in turn increases your chances of achieving success. By taking a few simple steps to adopt a more optimistic and positive attitude, you can appreciate both immediate and long term benefits. Read More
As a small business owner or even a one-man-band, the fewer people you have working for you, the more “hats” you wear. Whether it’s your marketing hat, your delegation hat or your analytical hat, you need to know how to keep track of your company’s finances, look after customer service, create a marketing campaign, resolve technical issues and continue to grow your wealth. Read More
Do you tend to guard innovation or do you want to share and exchange ideas, even with potential rivals? Do you believe risk is to be avoided or that it is the catalyst for innovation and creation? Are you driven by an innate need to create, build and grow? Entrepreneurial thinking is a way of approaching challenges and opportunities. It’s about the way you work and make decisions. Read More
If you are a small business owner or have an entrepreneurial mindset, you believe to some degree in your ability to take effective action, do something and make a difference. This attitude or state of mind is your personal power. Read More
Goals are intentions that are fulfilling and rewarding. If done right, goal setting can motivate you to take massive action and to grow. They are driven by plans, dreams and desires, fuelled by discipline and maintained through commitment. Read More
How do you sum up the purpose of your business? Regardless of your business size or project, how will you know if you are successful and how will you move forward if you don’t have a plan. Writing down a mission, vision, goals and objectives helps you to form the strong foundation of a strategic plan needed to guide your business forward. Start the year off on the right foot by ensuring you know where you are going with a clear and concise vision and mission statement as well as clear goals and objectives. Read More
What is strategy? Everyone says you should have to have one, but what is it? Strategy is all about choices. You are choosing to do some things and not others so that you succeed at moving towards what you want. The idea is to make the right choices to increase your chances of having a winning strategy. Read More
No circumstances will be the same for any two businesses. The combination of your product or service offering, the area where you attract customers, your skills and experience and what else is happening/popular/available at the time are all contributing factors that help to determine the success of your business. Read More