Why is marketing so important?

By Marketing, PlanningNo Comments

All businesses need customers. Customers learn about your business though your marketing activities. Without marketing, you may offer the best products or services in your industry, but none of your potential customers will know. The challenge here is to consistently appeal to your customers wants and needs through well organised and executed marketing. Read More

One business, many hats – 12 key skills you need to succeed

By BusinessNo Comments

As a small business owner or even a one-man-band, the fewer people you have working for you, the more “hats” you wear. Whether it’s your marketing hat, your delegation hat or your analytical hat, you need to know how to keep track of your company’s finances, look after customer service, create a marketing campaign, resolve technical issues and continue to grow your wealth. Read More

Vision, mission, goals and objectives – sow the seeds for your successful business

By Business, Motivation, PlanningNo Comments

How do you sum up the purpose of your business? Regardless of your business size or project, how will you know if you are successful and how will you move forward if you don’t have a plan. Writing down a mission, vision, goals and objectives helps you to form the strong foundation of a strategic plan needed to guide your business forward. Start the year off on the right foot by ensuring you know where you are going with a clear and concise vision and mission statement as well as clear goals and objectives. Read More