Words are everywhere, which means we’re surrounded by typographical choices almost all the time. When browsing the internet, you come across a great typestyle and wonder what it is. It would be perfect for a design job you are doing. Well no need to wonder as there are some great tools that can help solve this problem with just a few clicks. Read More
“Growth is never by mere chance; it is the result of forces working together.” James Cash Penney
Your brand is who you are and, more importantly, who customers think you are. It is not just a logo or a tag line. Brand equity describes the value of having a well-known brand name. It is the commercial value that comes from consumer perception of the brand name of a particular product or service. Brand equity is made up of four key influencing factors: brand loyalty, brand awareness, brand association and perceived quality. Read More
There are many different types of image files. Are you overwhelmed when selecting the right one for a job or do you just disregard the file extension (.jpg, .gif, .bmp etc) and hope for the best? What is the different and when is each one appropriate. Understanding different types of image is especially useful when it comes to your logo files. Whether you are working with a designer sending artwork to print or uploading a picture to a blog post, keep our list of definitions handy so you can be confident when discussing, requesting or selecting your images. Read More
When you make the choice to run your own business over paid employment, work doesn’t come in nice 9 to 5 chunks. There are days when you might be run off your feet and you have plenty to do. There are also days when you seem to be twiddling your thumbs and you wonder if the phone will ring, bringing you new business. These quiet moments are the perfect opportunity to work on your business. One job on the list is to review your marketing plan and consider what you can do to get that phone ringing more. If you are a bit stuck, here is a list of ideas for how you could be marketing yourself: Read More
It begins with an idea. The idea leads to a vision. The vision leads to a concept. The concept leads to a name. And the name leads to an identity. From an abstract idea to a concrete visual, a brand is born.
You are excited about your new business. However, this new service or product needs an identity that is more than just a great name. You want it to have a look that will leave a lasting impression in the minds of your customers and business associates. Most people think this means they need a logo. However, there is more to a company’s brand than just a logo. Branding is in everything you present to the public. It is your business name, your tag line, the way you answer the phone, what you wear to work, your marketing material including the colour scheme, your packaging, your website… everything! And consistency is crucial. Read More
