Have you asked yourself “What problems do I solve?” This question is the essence of providing a service or products that people need. It is the question that unlocks the direction you want to move towards. It what your customer wants to know. “Can you solve my problem?” Educate prospective customers that you understand their problems, you can solve their problems and you are the best one for them to turn to for the solution they need. Read More
Blogging is a powerful strategy for your business that can help establish your reputation, build authority in your industry and connect with your customers. Successful blogging takes work. Make sure you establish goals, clarify your audience and create a plan before you start publishing so your time is not wasted. Read More
When you make the choice to run your own business over paid employment, work doesn’t come in nice 9 to 5 chunks. There are days when you might be run off your feet and you have plenty to do. There are also days when you seem to be twiddling your thumbs and you wonder if the phone will ring, bringing you new business. These quiet moments are the perfect opportunity to work on your business. One job on the list is to review your marketing plan and consider what you can do to get that phone ringing more. If you are a bit stuck, here is a list of ideas for how you could be marketing yourself: Read More
The main reason people don’t reach their goals is that they don’t define them – Denis Watley
How are you going with achieving the goals you set for 2014? Is it time for a quick check to see if you are on track?
Goals go hand in hand with motivation. Setting long and short term goals help keep you moving and gives you the direction where as motivation gives you the energy. Goals and objectives both involve forward motion. You define a destination so tactics can be developed to enable you to get there. A goal define the big picture, the destination. Objectives are about the tactics, the action plans, the method to accomplish the goal. Read More
Are you too busy to take a break? Would you like a few days off? This can be a difficult decision when you run a small business. After all, there is always something to be done. Are you be able to completely switch off and stop working? Do you still feel the need to check voicemail, emails and post messages on social media?
I reflect on my decision to take a few days off over Easter and I am glad for the break. It has been great to recharge and spend time with my family. Here are a few tips to help ensure you can make the most of some time off from work. Read More