Rebranding can be anything from a logo tweak to a full overhaul. It can involve changing the brand name, logo, visuals, packaging, marketing materials and/or any other defining aspect of a brand’s consumer connectivity. Such modifications can be to reposition the brand or to move the brand into a new market. Rebranding can create enthusiasm and excitement about your business and help to connect with a target market. Read More
Do you tend to guard innovation or do you want to share and exchange ideas, even with potential rivals? Do you believe risk is to be avoided or that it is the catalyst for innovation and creation? Are you driven by an innate need to create, build and grow? Entrepreneurial thinking is a way of approaching challenges and opportunities. It’s about the way you work and make decisions. Read More
“The difference between the impossible and the possible lies in a person’s determination.”
Tommy Lasorda
Business success is created by those who not only correctly spot the opportunity, but then are able to successfully manage it. See a gap in the market, take the risk on your idea, test the market, establish the brand. Do you have the determination to successfully start it, manage it and grow it? Determination pushes you to take on challenges and achieve. It comes from your inner strength and courage and is required to break your conditioned thinking. Read More
Creative people are inventors. They invent problems and they invent solutions. All people are creative to various extents. It’s just that some people act on their ideas and others ignore them. Creativity is an important characteristic to foster. Fostering creative thinking means you will be more likely to seek out opportunities, see problems and come up with new ideas and solutions. Read More
