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brand-voice

Watch your tone of voice

By | Branding, Marketing, Tips | No Comments

Branding is essentially about building a relationship with your customers. Your brand voice is the verbal part of your brand presentation: the words you use, the tone your copywriting takes, the way you answer the phone and the style of your letters. This helps establishes who you are and why a customer should buy your product or service. Read More

one_step

Improving your business one step at a time

By | Business, Motivation, Planning | No Comments

Champions know there are no shortcuts to the top. They climb the mountain one step at a time. They have no use for helicopters! – Judi Adler

Are you feeling overwhelmed? Are you not exactly sure how or where to start? It is usually seen and understood that the most difficult of challenges are faced when one is starting a new business. However, that is not the case. Starting up a business is definitely a task that requires a whole lot of courage, but it is also difficult to grow a business. Read More